Arrogance

Maybe arrogance is the answer for newspapers.


Recently I was outside a fast food restaurant and saw the USA Today newspaper rack. USA Today usually impresses me with its front page. It did again this day. I wanted to buy a copy for a story on the front page because apparently I was too lazy to use my phone app to find it.

There was one problem: I had no change. I could go inside the restaurant and get change, except for the fact I had no cash.

Maybe this is really why single copy sales are down - who carries cash (let alone change) anymore?

If only we could equip every news rack with a way to swipe a credit or debit card to gain access. I'd like to see the results. It's not totally unheard of. Some college campuses have a readership program for students. They swipe their ID cards to gain access to the local metro daily, USA Today and/or New York Times.

I mentioned this to a business owner in town.

"You'd lose money on every transaction," he said.
"Not if we charge $10 per newspaper," I quipped.

Understanding that I was joking, he said I was right. But it got me thinking. I'm not suggesting we charge $10 per newspaper. However, maybe we should consider upping the price a bit.

In what other business do you charge less than the product is worth.
This week we produced a 10-page A section, 4-page B section, 6 page C section and 8-page D section. That's 28 pages plus inserts. At 75 cents per newspaper, that's less than 3 cents per page. Where else can you get that kind of rate. I don't think 3 cents covers the raw costs of ink and paper, let alone transportation to get those newspapers to those locations on top of the salaries to produce it. And let's not forget overhead costs. Of course, advertising is supposed to supplement that cost. Obviously it doesn't.
Anytime you charge more for something, it ups the value of. Let's face it, if people really want it then they will pay for it. If they don't really want it, then we're wasting our time, right?

I say charge more for a single copy of the newspaper and charge for unlimited online access.

In a small town like this one, there are not many other means for a business to effectively advertise. So charge a little more for advertising, but not to the point it excludes many businesses.
I'm sure we happily pay more than many things cost from raw materials through production and delivery.
Perhaps we shouldn't be going around begging people to advertise and begging people to subscribe and begging people to visit our website. Maybe it's time to say to people if you want legitimate news presented in a fair, professional manner you're going to have to be willing to pay for it. If you want to reach your target audience, you're going to have to consider the investment associated with marketing.

I say this, but a paperwork error last year sent subscribers a renewal notice with the price of two-year subscription in the place of the one-year subscription. Subscribers balked at the notion, many calling to cancel their subscription if that were the renewal price.
Sticker shock will turn many away. For the news stand price, I say up it gradually over a two-year period. The same goes for subscribers, except make it a slight increase for current subscribers to renew and a notable increase for new subscribers (but still getting a far better deal per issue by subscribing).

If we were to implement this program tomorrow, my goal would be to have the current 75-cents per issue news stand price to be at $2 by this time in two years. For the subscribers, I would propose their renewal price to increase for a year subscription from $30 to $32 in that time. For first-time subscribers make it $35.
For the web, give print subscribers full access. Offer a web-only subscription for half the price. Allow one-time fees ($2 a week) for those who just need to peruse the website from afar a few times a year.

This would increase revenue (assuming there was no significant drop in subscriptions and single-copy sales or that it bounced back within six months) around $35,000 based on our circulation after numbers return to normal.
For ads, up the cost 20 percent gradually over the course of two years. I can't give good figures on that, except that I would assume given a drop in advertisers we would still be making at least 5 percent more a year than we did two years prior. That can't hurt.

People pay more for gas, groceries, coffee and alcohol. They do it while grumbling at first, but get used to it and continue anyway. Why not add news to that list?

Meatball journalism

Editor's note: I actually wrote this back in May. In the midst of writer's block this morning, I was looking through some of my google documents and found it. I'm not sure if its intended purpose was for THIS blog, but sort of fits this morning so here it is in all its glory:

I just remembered, this is not why I got into journalism.
Sitting in my cluttered office dumbfounded by writer's block with one goal for the morning: Churn out three feature stories about 300 words each that I gathered all the information for yesterday and write a 450-word summary from a meeting last night.
That's when I realized, I am I stuck here dreaming about all the things I could do with journalism, all the things I have done with journalism and barely making progress on Journalism 101 fluff pieces. I think I convinced myself community journalism "is where it's at," so to speak. It is. Community (hyper local) is the future of the journalism/newspaper industry. "Enterprise stories" and "niche publications" are yesterday's buzz phrases. Community journalism has a bit more sustainability than industry fads.

The definition of community journalism is deep and multi-faceted.
Among what I am doing is "intense" community journalism. On my slate to finish writing today: Board of Aldermen meeting coverage, story about a the kindness of strangers, students raising money for Haiti earthquake victims and preview an upcoming community event. On the back burner is a story I've been picking at a little each week. Not the greatest of stories - a look at the issue of dog nuisance, related ordinances and tips for owners and neighbors. Riveting stuff, isn't it? It's a weak reflection of what I prefer to be doing. I like to dig deep into a story. I would rather be working on one or two in-depth stories over the course of a week than being a paragraph factory of a dozen small stories to fill the pages. Wouldn't any journalist?
For a while I convinced myself this is what I want to be doing. It was like telling myself that I'm OK in a bad relationship, even though deep down I know I need to end it.

There are rewards to what I am doing. I'm filling a need in the community. I'm providing quasi-compelling content for local residents to read. There's no complaints there - on the reader's part and my part, for the most part. But this is not why I signed up.
In elementary school I was a big "Encyclopedia Brown" fan. For those unfamiliar with the book series, this child sleuth would solve neighborhood "crimes" or mysteries. Over time I realized he would use common knowledge, but for someone his age it was outstanding to figure these things out. As I grew older I never got into books like "The Hardy Boys" or "Nancy Drew." I cannot stand most cop shows like "Law and Order" or the "CSI" brand shows. I did always enjoy "Dragnet." Point being, I like to unravel a story by finding many facts.
Back on track, what I love doing is digging deep. I like taking a topic that has hazy details, finding as many sources as possible and finding the common denominator that must be the truth. I like to present a list of facts and statements in an entertaining form so the reader can determine what is right and wrong.

But what I am doing, for the most part, is what I equate to the term used on the "M*A*S*H" television series: "meatball surgery." They had to find the best way possible to take care of mass casualties with little resource. I've got to cover as many stories as possible, along with some photos and long-term planning with as little time, staff and equipment as possible. Community journalism, if you're not careful, can become "meatball journalism."

I didn't get into journalism to post opinion poll questions like, "How would you rate your prom experience this year?"

This is one of those days I'm about ready to give up. There are times you get this great adrenaline rush by getting the scoop on a big story or having people contact you about important things. Then there are times when you feel worthless. After nearly two years of cultivating sources, you find something in the nearby metro daily that you should have had in last week's edition. It's not breaking news. It's not big news. It's almost insignificant. It's a little slice of life for this community. That's exactly why I should have had it first. I'm just floored that my sources didn't let me know about it. Sometimes your sources let you know every time someone down the hall from them sneezes. And you try to show your gratitude and follow up on it because you want them to feel that openness when it's time to get what you want. But then they don't share the newsworthy stuff with you and you wonder why you're even here.

I used to dream of days when I would be a crusty, old news man or a retired journalist. Now I dream of days when I "was in the biz."

Updated: OK, I'm not sure what I meant by that last line when I apparently wrote it five months ago, but I decided to leave it in.

The sad thing is, nothing has really changed since I wrote that blog five months ago and for whatever reason never posted it. Today is not too different from that day. I have to make a few phone calls, see some people then hunker down to churn out four stories today..... gotta go now, incoming wounded. (That's the M*A*S*H reference tying the blog back to the lede.)

In a dog eat dog world, don't blame me

It’s rant time.


Stop blaming the media. We’re an easy scapegoat, but we are not the only “gatekeepers” in this world.

If someone doesn’t tell us something, how are we supposed to report it? We, “the media,” are NOT the only ones filtering the news.

Politicians put a “spin” on things, right? So do businessmen, volunteers, etc.

What has spurred this rant? Pit bulls.

I was among the recipients in an e-mail to city officials from a would-be resident who didn’t move to the city because of the ban on pit bulls.

The e-mail from this person to the city accuses the pit bull ban to be a “knee jerk” reaction to “media scare tactics” that are “ludicrous” when you consider there are a “tremendous number” of serious or fatal dog bits by labs and other large-breed dogs that are “never reported upon.” The e-mail states that is because it is not as “sensational.”

First of all, I have never, nor have I ever known any reporter, to “cover up” a Labrador bite or attack. There is no scandal there. Why would the “media” “cover up” something like that? I would venture to say a Golden Retriever or Labrador attack would be much more newsworthy than a pit bull attack because they are known as gentle breeds and you don’t hear about it as much.

In journalism 101 I learned “dog bites man” is not news, but “man bites dog” is news. A lab attack would fall into the latter category.

So IF these “lab attack” are common and IF “the media” is NOT reporting on it, who then is covering it up? Someone must be stopping this from getting out. Police? Animal control? The Humane Society?

Show me the reports of the lab attack.

I’ve written stories about a 10-year-old mauled to death by the family dog. Yes, it was a pit bull, but I would NOT have ignored the story had it been any other breed. I have never, however, seen in the police blotters or heard from animal control about a healthy dog of most other breeds commit a similar act.

So, if there is a cover up and you’ve got a conspiracy theory that other breeds are just as vicious as the pit bull – look to other places for the cover up other than “the media.”
Consider that for other conspiracy theories and forms of news filters.

The ultimate gatekeeper is an easy scapegoat, but we can’t control if it never reaches the gate.

All work and no play... ah, forget it, I need more coffee

In the spirit of this blog's title, let me address coffee for a moment. Apparently my roommate made a second pot of coffee yesterday and drank one cup. When I picked up the coffee pot this morning, it felt full so I assumed it was fresh. I poured it in my travel mug left for work. I typically don't drink coffee in the car on the way to work because I just brushed my teeth and I'm waiting for the toothpaste taste to settle. So I get to work, get some stuff done quickly then go for my first sip of coffee for the day. It's cold. Great way to start things off. Around 9:30 a.m. I mosey over to the coffee shop, pay for my coffee with a debit card then pull out my frequent-buyer card. I'm due a free one, but the card has already been swiped. I take that coffee to my office. It's now 10:35 a.m. I haven't been too busy to drink coffee, in fact I've done little of anything, and my coffee is already cold. That's pretty much a summary of the past couple weeks.

Let's get into the community journalist side of things now that we've got that anecdote out of the way. (One more side note, for some reason I've been saying "anecdote" lately when I mean to say "antidote." Anecdote = a humorous story. Antidote = medicine for poison. One of my favorite Ron White jokes is "My friend Billy would still be alive if I had known the difference between antidote and anecdote. He got bit by a snake and I kept reading him stories from 'Readers Digest.'")

OK, I digress, again. You've got to love a little word humor.

It's been a crazy few weeks around here. The football team won its state championship. We went all out. We had a four-page wrap around the sports section and made it the A-section. We bumped "A1" to "B1." We did a photo page in the double truck of the wrap and sold ads around it. We sold out. Overall, a pretty successful venture.

Of course, you've got cynical me ready to point out the problems.

1. We have a sticky note ad on the front page. I loathe sticky note ads. I abhor them so much that I did an informal study last year on various papers and front page ads. My results are another blog on another day. So, this sticky note ad. The only word above the fold (besides the flag) is "CHAMPS!" with a celebration photo spanning the front and back of the section (it folds out to be a poster). The sticky note is slightly off center, covering part of the only word on the front page. The word we put on the front page to sell the newspaper. As I look at the front page now, all I can think is it must say "CHUMPS!" or "CHIMPS!" under that ad.

2. There are many photos in the sports section, several side bars to the main story, stats, etc. Everything you'd want in a commemorative edition, right? Except a roster. Or maybe team photo. One parent complained, despite her son being in the celebration shot on the front, he was nowhere to be found inside. She said he flipped through the paper, put it down and said, "It's like I wasn't even there." I'm sure he was being over dramatic and I'm sure the mother amplified that drama, but it raises a good point.

3. I went to the game to work on a couple sidebars. I told our sports writer I was not driving across the state the day after Thanksgiving if we didn't need or have a good place for what I was going to do. He said if I wrote something, it would get in. I was sure it would. And it did. But we've got a mediocre crowd shot (compared to what I saw at the game) with a small story I wrote about fans making the trip to the game. And there's a petty column by me about the experience at the game. It's pushed back to A8 run alongside my fan story and on the same page as "other" sports news. We had two non-state-football stories: a baseball college signing and girls basketball season opener. I felt like my work just got shoved to the back. And I'm not complaining because it's "me." It's because we could have filled that space with something better and I could have lounged on the couch eating turkey instead of driving four hours, sitting through a three hour game then driving four hours home.

So those are my complaints. Would you like to hear what some in the community think? You betcha! Compliments were scarce. Criticism ruled. Especially from cross country parents. The girls cross country team won its first state title. We did a lot for it. We could have done more. But the cross country parents think they deserved a wrap. I disagree. I'm grappling with the best way to tell the following (in a polite and professional manner):

1. We are responding to what the public wants. We are not dictating what the public should read. Several of those cross country parents who are complaining are at the football games. Don't they look around? How many of those thousands do they see at their kids' cross country meets? Thousands turn out for the game. When the football team had a playoff game 2 1/2 hours away, the school sent a spirit bus and city chartered two fan buses. When the football team went to state, the school sent spirit buses and the city sold out of tickets for four 55-passenger buses within 24 hours. Thousands attended the game four hours away. Following the victory, the mayor made proclamation to declare it Bulldog Day and the school held a pep rally.
Cross country got none of this. While it is a great accomplishment, it's not what the readers want. It's not a spectator-friendly sport for many reasons. It doesn't impact as many people. In football, about 30 players on a 100-man roster are on the field for more than two snaps during each game. Think about how many parents, friends and relatives that affects. In cross country, you have five runners and an alternate compete in state. You don't have more than 10 on varsity running in a race. The impact is less.
It's not there fault. It's an admirable sport. It takes guts and endurance. I know. I ran cross country and track in middle school and high school. I've completed four marathons. I know about running. I empathize with runners.

2. It's not a money maker. We sold out of football state coverage sponsorship within a couple days: 30 spots at $35 a pop surrounding a photo page. Could we have sold that for cross country? I doubt it.

3. There's not that many diverse photo opportunities in cross country.

Those are the top three reasons. I'm sure I can think of more if I put my mind to it.

So that's just some of the issues we're facing.

The holiday season is upon us. That means everybody wants us to cover their holiday-related event in the next three weeks. If we say no, even if we ask them to submit photos, it's like we're Scrooge saying "Bah! Humbug!" to the holidays. A full-time writer/editor (that's me!), a part-time writer and a shared (with other weekly newspapers in the region) photo staff of two. Apparently as editor of a small-town newspaper, you are not allowed to have weekends off. Or weekdays. Or any time, really. You should be ready to go to any event that pops up at any time or write any feature story someone suggests and if you can't do it you should have a staff ready to deploy at a moment's notice.

By the way, many of these same people making these demands have cut back on their advertising, yet don't understand our budget woes.

As you can tell, I'm a little disgruntled, cynical and grumpy about everything that's going on in this town, at this publication (there's issues with staff disagreements that can be another blog), in this business (again, a whole other blog) and everything else around it in general.

I didn't even want to be at the city council meeting last night! I follow municipal government like some people follow sports. And they were talking TIF with upset residents. That's like the playoffs for me! But I just wanted to go home and crawl in bed.

Don't worry, the holidays are almost here! Yay! My family defines awkward holidays. We wrote the book on boring. So I'm not really looking forward to a few days off. It just means I have to get more than usual done in a shorter amount of time then play catch up when I get back. Ugh.

So there's my long, ranting blog. Glad I got it off my chest. I think I've got a ribbon cutting or something like that to go cover.

Blogorama

Whew.
What an emotional journalism day.
It started out simple - write stories on my laptop while archiving photos on my desktop. Add writer's block with a touch of error messages while burning CDs and you've got a big heap of mounting frustration.

Perks - The boss did bring in a box of leftover coffee from a meeting this morning. Free refills all morning - now jittery from caffeine.

Comic relief - cow at large. Do I go cover it? I've got enough to do and we're not that kind of newspaper. Although it times I wish things were slow enough around here we could be.

More frustration - My mother caught a spelling error while reading a story online. It was an error that made the print edition that I THOUGHT I had caught and marked in the proof reading process. Top that off with glitches throughout the Web site anyway and no time to post any updates.

More comic relief - a local man who had run for state office comes in with a complaint. He showed up on the arrest report - taken straight from what the police department gives us. He didn't deny the crimes, but claimed he wasn't actually arrested, just issued citations. He then goes on to talk about a restraining order against him. Assault and trespassing charges. Restraining order. Then, as he's walking out, in all seriousness, turns and says, "You know, I think I will run again in 2010."
Right.

Back to frustration - with the Web and writing. Oh, and I have to go to special olympics - NOW. Rush out the door.

Less stress - Special Olympics is one of the those feel-good stories - both for you and the reader.

Back to the office - It's almost 5 p.m. and I haven't accomplished half of what I hoped to today. Deadline looms tomorrow. A quick scan of the e-mails before plugging away at the paragraph factory again in hopes of getting out of the office soon. Then the reminder it's not just a paragraph factory.

The payoff - There's an e-mail from a high school senior who just graduated. She's thanking me for talking to her journalism class and giving her an opportunity to have her columns printed in the paper. She thanked me for giving her confidence.
Is the cold coffee supposed to taste salty - or are those tears?